



French Avenue
Pierce Equestrian Series EDP 100ml – French Avenue
Price includes VAT where applicable.
Fragrance Profile
Best For
Product Highlights
How To Use
- 1Prepare Your Skin
Apply to clean, moisturised skin for best longevity. Unscented lotion on pulse points helps the fragrance last longer.
- 2Apply to Pulse Points
Spray onto wrists, neck, behind ears, and inner elbows. These warm spots amplify and diffuse the fragrance throughout the day.
- 3Don't Rub
After applying, let the fragrance settle naturally. Rubbing breaks down the molecular structure and weakens the scent.
- 4Layer for Longevity
For a longer-lasting effect, use a matching body lotion or spray lightly onto your clothes from 15–20cm away.
Storage Tip: Keep in a cool, dry place away from direct sunlight to preserve the fragrance quality.
About This Fragrance
Step into fresh sophistication with Pierce Equestrian Series EDP 100ml by French Avenue. A refined fruity-aromatic fragrance for men that opens with a crisp, lively burst of neroli, grapefruit, and bergamot, deepens into a spiced herbal heart of clary sage, geranium, and elemi, and settles into a rich, earthy base of cashmere, ambergris, and vetiver. Versatile, confident, and effortlessly sophisticated — from casual days to formal occasions.
Overview
Pierce is part of French Avenue’s prestigious Equestrian Series — a collection built around strength, elegance, and everyday wearability. Its journey from bright citrus and neroli to a warm herbal heart and a deep cashmere and ambergris base makes it an ideal signature scent for the modern man who wants freshness with real depth and lasting presence.
Fragrance Pyramid
Grapefruit
Bergamot
Geranium
Elemi
Ambergris
Vetiver
Key Benefits
- Fresh fruity-aromatic character — crisp, lively, and confidently masculine
- Long-lasting sillage — a sophisticated presence that endures from morning to evening
- 100ml full-size EDP — luxury French Avenue quality at an accessible price
- Clary sage and elemi heart — spiced herbal warmth that adds real depth
- Cashmere and ambergris base — rich, smooth, and beautifully skin-close
- Versatile everyday wear — equally suited to casual and formal occasions
Why Customers Love It
Loved by customers across the UK, Pierce is praised for its effortless versatility and polished dry-down. The neroli, grapefruit, and bergamot opening is instantly fresh and energising, while the clary sage and geranium heart adds a sophisticated herbal complexity. Customers consistently highlight the cashmere and ambergris base as “smooth, warm, and impressively long-lasting” — a fragrance that works as hard as the man wearing it.
How to Use
Spray 2–3 times onto pulse points — wrists, neck, and chest — before heading out. Apply to moisturised skin for maximum longevity. Suitable for both daytime and evening wear, with particular impact in spring and summer.
Perfect For
Daily wear, office environments, casual outings, formal events, Eid celebrations, and gifting for the man who wants a fresh, sophisticated, and long-lasting signature scent. An ideal companion to Haydan from the same Equestrian Series.
About Noor East
At Noor East, we bring the finest Arabian and Oriental fragrances directly to your door across the UK. Every product is 100% authentic, carefully sourced, and delivered with care — so you can experience the true art of Middle Eastern perfumery from the comfort of your home.

Our Commitment
Why Buy From Noor East
100% Authentic
Every product sourced from authorised suppliers and manufacturers.
Carefully Selected
Each product personally reviewed for quality and authenticity before we sell it.
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A trusted UK business you can contact anytime. info@nooreast.co.uk
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Dispatched within 24 hours on working days. Free delivery over £35.
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Help & Answers
Frequently Asked Questions
Is this a genuine French Avenue fragrance? +
Yes. Every product sold by Noor East is 100% authentic and sourced directly from authorised distributors.
How long does the scent last? +
Longevity varies by formulation and skin type. Apply to pulse points on moisturised skin for best results.
How long does UK delivery take? +
Standard UK delivery takes 2–3 working days. Express next-day delivery available. Free delivery on all orders over £35.
Can I return this product? +
Yes. We accept returns within 14 days of delivery for unused items in original packaging. Email info@nooreast.co.uk.
Is this product 100% authentic? +
Absolutely. Every product at Noor East is 100% authentic, sourced from authorised suppliers and distributors.