



Lattafa Perfumes
Hayaati Florence EDP 100ml – Lattafa
Price includes VAT where applicable.
Fragrance Profile
Best For
Product Highlights
How To Use
- 1Prepare Your Skin
Apply to clean, moisturised skin for best longevity. Unscented lotion on pulse points helps the fragrance last longer.
- 2Apply to Pulse Points
Spray onto wrists, neck, behind ears, and inner elbows. These warm spots amplify and diffuse the fragrance throughout the day.
- 3Don't Rub
After applying, let the fragrance settle naturally. Rubbing breaks down the molecular structure and weakens the scent.
- 4Layer for Longevity
For a longer-lasting effect, use a matching body lotion or spray lightly onto your clothes from 15–20cm away.
Storage Tip: Keep in a cool, dry place away from direct sunlight to preserve the fragrance quality.
About This Fragrance
Bloom into elegance with Hayaati Florence EDP 100ml by Lattafa — a captivating floral fruity gourmand fragrance for women, launched in 2023. Named after the romantic city of Florence, this scent opens with a sparkling burst of lychee, grapefruit, and red currant, blooms into a lush heart of rose, peach, and cedarwood, and settles into a warm, indulgent base of vanilla, praline, and amber. Fresh, feminine, and irresistibly sweet — a modern Arabian interpretation of Italian romance.
Overview
Hayaati Florence is a beautifully balanced floral fruity gourmand EDP that captures the spirit of a Florentine spring — bright, colourful, and warmly sweet. Its journey from juicy lychee and grapefruit to a romantic rose and peach heart, finishing with a creamy praline and amber base, makes it an ideal fragrance for women who want a fresh, feminine, and long-lasting signature scent.
Fragrance Pyramid
Grapefruit
Red Currant
Peach
Cedarwood
Praline
Amber
Key Benefits
- Floral fruity gourmand character — fresh, romantic, and sweetly feminine
- Long-lasting performance — a vibrant trail that lasts throughout the day
- 100ml full-size EDP — premium Lattafa quality at an accessible price
- Juicy lychee and grapefruit opening — instantly uplifting and crowd-pleasing
- Creamy praline and vanilla base — warm, indulgent, and beautifully wearable
- Launched 2023 — a modern, contemporary Arabian fragrance for today’s woman
Why Customers Love It
Loved by customers across the UK, Hayaati Florence is praised for its effortless femininity and beautiful balance of freshness and warmth. The lychee and grapefruit opening is instantly joyful and energising, while the rose and peach heart adds a romantic, soft floral depth. Customers consistently highlight the praline and amber dry-down as “sweet, warm, and absolutely addictive” — a fragrance that feels like a warm Italian summer in a bottle.
How to Use
Spray 2–3 times onto pulse points — wrists, neck, and décolleté — before heading out. Apply to moisturised skin for maximum longevity. Suitable for daytime and evening wear, with particular charm in spring and summer.
Perfect For
Daily wear, date nights, Eid celebrations, birthdays, and gifting for women who love fresh, fruity, and sweetly feminine fragrances. An ideal choice for fans of lychee, rose, and praline who want a modern, long-lasting signature scent.
About Noor East
At Noor East, we bring the finest Arabian and Oriental fragrances directly to your door across the UK. Every product is 100% authentic, carefully sourced, and delivered with care — so you can experience the true art of Middle Eastern perfumery from the comfort of your home.

Our Commitment
Why Buy From Noor East
100% Authentic
Every product sourced from authorised suppliers and manufacturers.
Carefully Selected
Each product personally reviewed for quality and authenticity before we sell it.
UK Based
A trusted UK business you can contact anytime. info@nooreast.co.uk
Fast Delivery
Dispatched within 24 hours on working days. Free delivery over £35.
Trusted by Thousands
Over 7,000 verified reviews from happy customers across all platforms.
Premium Packaging
Orders arrive beautifully packaged, perfect for gifting.
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Help & Answers
Frequently Asked Questions
Is this a genuine Lattafa Perfumes fragrance? +
Yes. Every product sold by Noor East is 100% authentic and sourced directly from authorised distributors.
How long does the scent last? +
Longevity varies by formulation and skin type. Apply to pulse points on moisturised skin for best results.
How long does UK delivery take? +
Standard UK delivery takes 2–3 working days. Express next-day delivery available. Free delivery on all orders over £35.
Can I return this product? +
Yes. We accept returns within 14 days of delivery for unused items in original packaging. Email info@nooreast.co.uk.
Is this product 100% authentic? +
Absolutely. Every product at Noor East is 100% authentic, sourced from authorised suppliers and distributors.