Hayaati Florence EDP 100ml – Lattafa

Bloom into elegance with Hayaati Florence EDP 100ml by Lattafa — a captivating floral fruity gourmand fragrance for women, launched in 2023. Named after the romantic city of Florence, this scent opens with a sparkling burst of lychee, grapefruit, and red currant, blooms into a lush heart of rose, peach, and cedarwood, and settles into a warm, indulgent base of vanilla, praline, and amber. Fresh, feminine, and irresistibly sweet — a modern Arabian interpretation of Italian romance.

Overview

Hayaati Florence is a beautifully balanced floral fruity gourmand EDP that captures the spirit of a Florentine spring — bright, colourful, and warmly sweet. Its journey from juicy lychee and grapefruit to a romantic rose and peach heart, finishing with a creamy praline and amber base, makes it an ideal fragrance for women who want a fresh, feminine, and long-lasting signature scent.

Fragrance Pyramid

Key Benefits

• Floral fruity gourmand character — fresh, romantic, and sweetly feminine
• Long-lasting performance — a vibrant trail that lasts throughout the day
• 100ml full-size EDP — premium Lattafa quality at an accessible price
• Juicy lychee and grapefruit opening — instantly uplifting and crowd-pleasing
• Creamy praline and vanilla base — warm, indulgent, and beautifully wearable
• Launched 2023 — a modern, contemporary Arabian fragrance for today’s woman

Why Customers Love It

Loved by customers across the UK, Hayaati Florence is praised for its effortless femininity and beautiful balance of freshness and warmth. The lychee and grapefruit opening is instantly joyful and energising, while the rose and peach heart adds a romantic, soft floral depth. Customers consistently highlight the praline and amber dry-down as “sweet, warm, and absolutely addictive” — a fragrance that feels like a warm Italian summer in a bottle.

How to Use

Spray 2–3 times onto pulse points — wrists, neck, and décolleté — before heading out. Apply to moisturised skin for maximum longevity. Suitable for daytime and evening wear, with particular charm in spring and summer.

Perfect For

Daily wear, date nights, Eid celebrations, birthdays, and gifting for women who love fresh, fruity, and sweetly feminine fragrances. An ideal choice for fans of lychee, rose, and praline who want a modern, long-lasting signature scent.

About Noor East

At Noor East, we bring the finest Arabian and Oriental fragrances directly to your door across the UK. Every product is 100% authentic, carefully sourced, and delivered with care — so you can experience the true art of Middle Eastern perfumery from the comfort of your home.