{"title":"Rasasi Perfumes","description":"\u003cp\u003eDiscover the world of \u003cstrong\u003eRasasi\u003c\/strong\u003e — one of the UAE’s most celebrated fragrance houses, renowned for crafting authentic Arabian scents that blend heritage with modern luxury. From the iconic freshness of \u003cem\u003eHawas\u003c\/em\u003e to the rich oriental depth of \u003cem\u003eLa Yuqawam\u003c\/em\u003e, every Rasasi fragrance is a statement of quality, longevity, and timeless elegance.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Choose Rasasi?\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eOver 40 years of Arabian fragrance expertise\u003c\/li\u003e\n  \u003cli\u003eExceptional longevity and sillage\u003c\/li\u003e\n  \u003cli\u003eAuthentic UAE-crafted formulations\u003c\/li\u003e\n  \u003cli\u003eWide range for men, women, and unisex\u003c\/li\u003e\n  \u003cli\u003ePremium quality at accessible luxury prices\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eShop Rasasi at Noor East\u003c\/h2\u003e\n\u003cp\u003eNoor East is your trusted UK destination for authentic Rasasi fragrances, delivered with care directly to your door.\u003c\/p\u003e","products":[{"product_id":"rasasi-hawas-london-for-him-100ml-edp","title":"Hawas London EDP 100ml – Rasasi","description":"\u003cp\u003eBold, magnetic, and unmistakably modern — \u003cstrong\u003eHawas London for Him by Rasasi\u003c\/strong\u003e is a 100ml Eau de Parfum that commands attention from the very first spray. A burst of fresh aquatics, citrus, and green accords opens with crisp energy, before a warm spiced heart of florals and aromatic woods adds depth and sophistication. The base of musk, amber, and sandalwood settles into a deeply sensual trail that lingers with quiet confidence. Where Eastern perfumery meets Western style — this is the scent of a man who moves through the world effortlessly.\u003c\/p\u003e\n\n\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003ePart of Rasasi’s prestigious Hawas collection, the London edition is a fragrance built for the modern man — bold enough to make an impression, refined enough to wear anywhere. Exceptional projection and longevity make it a standout choice for office, evenings, and special occasions alike.\u003c\/p\u003e\n\n\u003ch2\u003eFragrance Pyramid\u003c\/h2\u003e\n\u003cdiv style=\"background:#1a0a00;border-radius:12px;padding:20px 16px;margin:16px 0;font-family:sans-serif;\"\u003e\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr 1fr;gap:12px;text-align:center;\"\u003e\n\u003cdiv\u003e\n\u003cp style=\"color:#c9a84c;font-weight:700;font-size:12px;letter-spacing:1px;margin:0 0 8px;\"\u003eTOP NOTES\u003c\/p\u003e\n\u003cp style=\"color:#f5e6c8;font-size:13px;margin:0;\"\u003eFresh Aquatics\u003cbr\u003eCitrus\u003cbr\u003eGreen Accords\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left:1px solid #c9a84c;border-right:1px solid #c9a84c;\"\u003e\n\u003cp style=\"color:#c9a84c;font-weight:700;font-size:12px;letter-spacing:1px;margin:0 0 8px;\"\u003eHEART NOTES\u003c\/p\u003e\n\u003cp style=\"color:#f5e6c8;font-size:13px;margin:0;\"\u003eSpices\u003cbr\u003eFlorals\u003cbr\u003eAromatic Woods\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp style=\"color:#c9a84c;font-weight:700;font-size:12px;letter-spacing:1px;margin:0 0 8px;\"\u003eBASE NOTES\u003c\/p\u003e\n\u003cp style=\"color:#f5e6c8;font-size:13px;margin:0;\"\u003eMusk\u003cbr\u003eAmber\u003cbr\u003eSandalwood\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e🌊 \u003cstrong\u003eFresh Aquatic Opening\u003c\/strong\u003e — Citrus \u0026amp; green accords — crisp \u0026amp; energising\u003c\/li\u003e\n  \u003cli\u003e🌶️ \u003cstrong\u003eWarm Spiced Heart\u003c\/strong\u003e — Spices, florals \u0026amp; aromatic woods — bold \u0026amp; sophisticated\u003c\/li\u003e\n  \u003cli\u003e🪵 \u003cstrong\u003eSensual Musk Base\u003c\/strong\u003e — Musk, amber \u0026amp; sandalwood — long-lasting \u0026amp; magnetic\u003c\/li\u003e\n  \u003cli\u003e🏴 \u003cstrong\u003eLondon Edition\u003c\/strong\u003e — East meets West in one iconic bottle\u003c\/li\u003e\n  \u003cli\u003e🇦🇪 \u003cstrong\u003eArabian Prestige\u003c\/strong\u003e — By Rasasi, UAE’s iconic fragrance house\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Customers Love It\u003c\/h2\u003e\n\u003cp\u003eLoved by customers across the UK, Hawas London is praised for its exceptional projection and the way its fresh aquatic opening evolves into a warm, woody-amber finish that turns heads and lingers for hours. A fragrance that feels both modern and deeply Arabian — a rare combination.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Wear\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eSpray onto pulse points — wrists, neck, and chest\u003c\/li\u003e\n  \u003cli\u003eApply to clean, moisturised skin for maximum longevity\u003c\/li\u003e\n  \u003cli\u003eIdeal for office, evenings, and special occasions\u003c\/li\u003e\n  \u003cli\u003eBest worn in cooler weather for a truly immersive experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cp\u003eMen who appreciate bold, aquatic-spicy fragrances with a warm, sensual finish. A standout gift for birthdays, Eid, or any occasion that calls for something truly impressive.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noor East\u003c\/h2\u003e\n\u003cp\u003eNoor East is the UK’s destination for authentic Middle Eastern fragrances and luxury lifestyle products. We source directly from the finest Arabian houses to bring you genuine, premium-quality scents — delivered to your door.\u003c\/p\u003e","brand":"Rasasi","offers":[{"title":"Default Title","offer_id":57371542847870,"sku":"RASASI-HAWAS-LDN-HIM-100","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/1547\/9422\/files\/hawas-london-for-him-by-rasasi-100ml-eau-de-parfum-fragrance-gradient-719.webp?v=1778066536"},{"product_id":"hawas-diva-perfume-100ml-edp-rasasi","title":"Hawas Diva Perfume 100ml EDP Rasasi","description":"\u003cp\u003eMeet your new signature scent. \u003cstrong\u003eHawas Diva EDP by Rasasi\u003c\/strong\u003e is a captivating fruity woody oriental that commands attention with effortless grace — bold, feminine, and impossible to forget.\u003c\/p\u003e\n\n\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eCrafted for the modern woman who leads with confidence, Hawas Diva bridges the timeless artistry of Arabian perfumery with a contemporary edge. A vibrant fruit-forward opening gives way to a rose-and-frankincense heart, before settling into a rich, creamy base of ambergris, musk, and vanilla. The result is a long-lasting, seductive trail that takes you from morning elegance to evening allure — without missing a beat.\u003c\/p\u003e\n\n\u003ch2\u003eFragrance Pyramid\u003c\/h2\u003e\n\u003cdiv style=\"background:#1a0a00;border-radius:12px;padding:24px 20px;margin:20px 0;font-family:Georgia,serif;color:#d4af37;\"\u003e\n  \u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr 1fr;gap:16px;text-align:center;\"\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#a07830;margin-bottom:8px;\"\u003eTop Notes\u003c\/div\u003e\n      \u003cdiv style=\"font-size:14px;line-height:1.6;\"\u003eLychee\u003cbr\u003eRed Fruits\u003cbr\u003eRhubarb\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"border-left:1px solid #3a2010;border-right:1px solid #3a2010;\"\u003e\n      \u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#a07830;margin-bottom:8px;\"\u003eHeart Notes\u003c\/div\u003e\n      \u003cdiv style=\"font-size:14px;line-height:1.6;\"\u003eCedarwood\u003cbr\u003eFrankincense\u003cbr\u003eRose\u003c\/div\u003e\n    \u003c\/div\u003e\n    \u003cdiv\u003e\n      \u003cdiv style=\"font-size:11px;letter-spacing:2px;text-transform:uppercase;color:#a07830;margin-bottom:8px;\"\u003eBase Notes\u003c\/div\u003e\n      \u003cdiv style=\"font-size:14px;line-height:1.6;\"\u003eAmbergris\u003cbr\u003eMusk\u003cbr\u003eVanilla\u003c\/div\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-lasting projection\u003c\/strong\u003e — oriental base notes anchor the scent for hours of confident wear\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile femininity\u003c\/strong\u003e — transitions seamlessly from day to night, office to occasion\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAuthentic Arabian craftsmanship\u003c\/strong\u003e — Rasasi's signature blend of tradition and modernity\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGift-ready luxury\u003c\/strong\u003e — a stunning choice for birthdays, Eid, or any celebration\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Customers Love It\u003c\/h2\u003e\n\u003cp\u003eLoved by customers across the UK, Hawas Diva is celebrated for its addictive sillage and the way it evolves beautifully on the skin. Shoppers describe it as \"the compliment magnet\" — a scent that lingers in memory long after you've left the room. Whether worn daily or saved for special moments, it never fails to impress.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eApply to pulse points — wrists, neck, and décolletage — immediately after moisturising for maximum longevity. A light mist on hair or clothing adds an extra dimension of lasting fragrance.\u003c\/p\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cp\u003eDate nights, evening events, Eid celebrations, and gifting. Ideal for women who appreciate bold yet refined oriental fragrances with a modern twist.\u003c\/p\u003e\n\n\u003ch2\u003eAbout Noor East\u003c\/h2\u003e\n\u003cp\u003eAt Noor East, we bring you 100% authentic Middle Eastern fragrances and lifestyle products, delivered swiftly across the UK. Every bottle is genuine, carefully sourced, and packed with care — so you receive exactly what you ordered.\u003c\/p\u003e","brand":"Rasasi","offers":[{"title":"Default Title","offer_id":57679137112446,"sku":"RAS-HAWAS-DIVA-EDP-100","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/1547\/9422\/files\/Hawas-Diva-Perfume-100ml-EDP-Rasasi-181140870.jpg?v=1783946084"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/1547\/9422\/collections\/images.png?v=1784043500","url":"https:\/\/nooreast.co.uk\/collections\/rasasi-perfumes.oembed","provider":"Noor East","version":"1.0","type":"link"}