Collection: El Saidy – Authentic Egyptian Sweets & Pastries

El Saidy (الصعيدي) — Egypt's most iconic confectionery brand, crafting authentic oriental sweets since 1925. Now delivered across the UK by Noor East.

About El Saidy (الصعيدي)

Founded by Haj Mostafa El Saidy in Desouk, Egypt, El Saidy has been a beloved household name for nearly a century. From flaky baklava and malban-filled kahk to butter biscuits, sesame bars, peanut brittle, and delicate petit fours — every product is crafted with premium, all-natural ingredients and a commitment to tradition that has never wavered.

A staple at Egyptian celebrations — Eid, Moulid Al Nabi, and family gatherings — El Saidy is the taste of home for Egyptians, Arabs, and Middle Eastern communities across the UK.

Whether you’re searching for Egyptian biscuits, halal oriental sweets, kahk, or traditional Egyptian candy — El Saidy delivers the authentic flavour you’ve been missing.

Explore the full range below and add your favourites to basket today.