



Lattafa Pride
Art of Nature I EDP 100ml – Lattafa Pride
Price includes VAT where applicable.
Fragrance Profile
Best For
Product Highlights
How To Use
- 1Prepare Your Skin
Apply to clean, moisturised skin for best longevity. Unscented lotion on pulse points helps the fragrance last longer.
- 2Apply to Pulse Points
Spray onto wrists, neck, behind ears, and inner elbows. These warm spots amplify and diffuse the fragrance throughout the day.
- 3Don't Rub
After applying, let the fragrance settle naturally. Rubbing breaks down the molecular structure and weakens the scent.
- 4Layer for Longevity
For a longer-lasting effect, use a matching body lotion or spray lightly onto your clothes from 15–20cm away.
Storage Tip: Keep in a cool, dry place away from direct sunlight to preserve the fragrance quality.
About This Fragrance
Bold, refined, and deeply captivating — Art of Nature I EDP 100ml by Lattafa Pride is a sophisticated unisex fragrance that seamlessly blends fruity richness, floral elegance, and deep oriental warmth. Housed in a stunning collector’s bottle adorned with a 3D bronze camel traversing golden desert dunes, this fragrance is as visually spectacular as it is olfactorily extraordinary.
Art of Nature I opens with a vibrant fusion of Plum, Blackcurrant, and Fig — rich, fruity, and immediately captivating. The heart reveals a captivating blend of Rose, Rhubarb, and Leather — floral, slightly rugged, and beautifully complex. The fragrance settles into a deep and luxurious base of Oud, Ambergris, and Vanilla — warm, sensual, and powerfully long-lasting.
Overview
- Brand: Lattafa Pride
- Fragrance: Art of Nature I
- Type: Eau de Parfum (EDP)
- Size: 100ml / 3.4 fl.oz
- Made in: UAE
- Fragrance Family: Fruity Floral Oriental
- Gender: Unisex
Fragrance Pyramid
Blackcurrant
Fig
Rhubarb
Leather
Ambergris
Vanilla
Key Benefits
- Rich, fruity opening of plum, blackcurrant, and fig — vibrant, bold, and immediately captivating.
- Complex floral-leather heart of rose, rhubarb, and leather — elegant yet rugged, romantic yet distinctive.
- Deep, luxurious base of oud, ambergris, and vanilla — warm, sensual, and powerfully long-lasting.
- Stunning collector’s bottle — a 3D bronze camel over golden desert dunes, a true work of art.
- 100ml Eau de Parfum — generous size with excellent longevity and projection.
- Unisex — a harmonious balance of fruity, floral, and earthy notes for any occasion.
- Crafted by Lattafa Pride — the luxury line of one of the UAE’s most celebrated fragrance houses.
Why Customers Love It
Loved by fragrance enthusiasts across the UK, Art of Nature I is celebrated for its extraordinary bottle design and its beautifully layered scent profile. The rich plum and blackcurrant opening is immediately striking, while the rose and leather heart adds a sophisticated complexity. The oud and vanilla base provides a warm, lasting depth that lingers beautifully throughout the day. Customers describe it as “a masterpiece — the bottle is a work of art and the fragrance is absolutely stunning.”
How to Use
Spray onto pulse points — wrists, neck, and behind the ears. Hold the bottle 15–20cm from the skin. For longer-lasting wear, apply to moisturised skin. Store in a cool, dry place away from direct sunlight.
Perfect For
Special occasions, evening wear, gifting, Eid celebrations, and anyone who appreciates the intersection of art, design, and fine fragrance. An exceptional gift for fragrance lovers.
About Lattafa Pride
Lattafa Pride is the luxury line of Lattafa Perfumes — one of the UAE’s most celebrated and innovative fragrance houses. Known for blending Eastern tradition with contemporary artistry, Lattafa Pride represents the pinnacle of Arabian perfumery.
About Noor East
Noor East is a UK-based specialist in premium Middle Eastern fragrances and Islamic lifestyle products. We source directly from trusted brands to bring you authentic, high-quality products delivered across the UK and beyond.

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Help & Answers
Frequently Asked Questions
Is this a genuine Lattafa Pride fragrance? +
Yes. Every product sold by Noor East is 100% authentic and sourced directly from authorised distributors.
How long does the scent last? +
Longevity varies by formulation and skin type. Apply to pulse points on moisturised skin for best results.
How long does UK delivery take? +
Standard UK delivery takes 2–3 working days. Express next-day delivery available. Free delivery on all orders over £35.
Can I return this product? +
Yes. We accept returns within 14 days of delivery for unused items in original packaging. Email info@nooreast.co.uk.
Is this product 100% authentic? +
Absolutely. Every product at Noor East is 100% authentic, sourced from authorised suppliers and distributors.